
More than 50% of Americans believe life insurance costs 3x more than it actually does.
Source: 2021 Insurance Barometer Study, Life Happens and LIMRA
The appropriate choice depends on your individual circumstances. A helpful way to distinguish between the two is by comparing them to housing: term life insurance is similar to renting, while permanent life insurance is more like owning a home.

Term life insurance generally costs less per month and only covers you for a set time period.
Term life insurance is an affordable way to provide your loved ones (or other beneficiaries) with financial protection if you pass away during the term of the policy. Term policies are available for 10, 15, 20 or 30 years.
A lot of people find peace of mind in this lower-cost life insurance. It’s a good feeling to know that even if you pass away, your loved ones will have the money they need to cover:
- Mortgage or rent
- Education
-Medical Bills
- Funeral Costs
- Lost Income
- Other Expenses
Permanent life insurance provides lifetime coverage, with more available features, at a higher cost.
Unlike term life insurance, a whole life insurance policy provides lifelong coverage, protecting you and your family for your entire lifetime. In addition, whole life policies build cash value over time, which can be accumulated and accessed to provide financial benefits throughout your life.
Indexed Universal Life (IUL) insurance provides flexible premium payments and coverage options, along with the potential for increased cash value growth since it is tied to the performance of a stock market index. Policyholders may allocate all or a portion of their cash value to earn index credits based on market performance, subject to a specified cap rate. Importantly, these index credits are never negative, even during periods of market decline.
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